Digitup Custom chatbot
Assistant designed for the brand, not a generic widget reused without adaptation.
Chatbot
AI
Automation
Conversational agents
Web
Inferno IA: custom chatbot for an AI agency
Bespoke conversational assistant to improve user interaction and present AI services more dynamically.
Project overview
Inferno IA is an artificial intelligence agency offering services such as task automation, conversational agents, social content, brand identity, virtual avatars and audiovisual production. The website presents it as an expert-supervised AI agency.
Digitup built a custom chatbot to accompany the web experience and make interaction easier for visitors. The assistant reinforces the brand's positioning as a native AI project and provides an automated first layer of support, aligned with Inferno IA's tone and services.
Context and need
Inferno IA offers advanced artificial intelligence solutions, but its website needed a conversational experience that reflected that value proposition. A generic chatbot would not fit: the agency sells agents, automation and AI-assisted creativity, and its own site had to demonstrate that in practice.
Visitors arrive with questions about services, processes and AI applied to their business. They needed an assistant capable of guiding them, presenting the offer dynamically and filtering initial inquiries without losing brand identity or the expert tone that defines Inferno IA.
The problem to solve
The project needed an assistant aligned with Inferno IA's identity and services — a more personalized conversational experience than a generic chatbot. Prefabricated answers were not enough: tone, vocabulary and flows had to match an agency that sells artificial intelligence itself.
Initial support also had to be resolved without overwhelming the human team. The chatbot needed to answer FAQs, present services clearly and identify when to escalate to an expert. All integrated into the website, with room to evolve into a more advanced sales or support agent.
The solution built by Digitup
Digitup built a custom chatbot connected to conversational logic and AI models, ready to embed on the Inferno IA website and respond in line with the project's positioning. The assistant uses the AlisaBot technical base adapted to the agency's specific context.
Conversational flows were defined to present services — automation, conversational agents, content, brand identity, avatars and audiovisual production — with a tone consistent with the brand. The widget was integrated into the website and prepared to evolve according to the client's future needs.
What we built
A bespoke conversational assistant, integrated into the website and aligned with Inferno IA's identity.
Web integration
Widget embedded on the Inferno IA website with a smooth experience for visitors.
Conversational flows
Adapted journeys to present services and answer frequently asked questions.
AI responses
LLMs with context and rules to maintain coherence with the value proposition.
Initial support
Automation of the first interaction layer before handoff to a human expert.
Evolutionary base
Architecture ready to grow into a sales or advanced support agent.
Key features
- Custom chatbot
- Web integration
- AI responses
- Adapted conversational flows
- Service presentation
- Initial support automation
- Room to evolve into sales or support agent
Artificial intelligence layer
The Inferno IA chatbot uses language models to interpret queries, maintain context and generate responses aligned with the agency's services. AI is not decoration: it is central to the experience, consistent with a brand that sells expert-supervised artificial intelligence solutions.
Flows combine dynamic responses with business rules to present automation, conversational agents, AI-assisted creativity and other services. The system can evolve into a more sophisticated sales or support agent, expanding capabilities without rebuilding the web integration.
Architecture and technology
The chatbot was built on the AlisaBot base, adapted to Inferno IA's context. This includes a web widget, custom backend, LLM connection and API integrations. The modular architecture allows maintaining and evolving the assistant without affecting the main website.
LLMs
OpenAI
Web widget
JavaScript
Custom backend
API integrations
AlisaBot
Where Digitup contributed
Design, development and integration of the chatbot with Inferno IA's identity and goals.
Assistant definition
Tone, flows and service presentation aligned with the agency brand.
Custom development
Personalized chatbot on AlisaBot base, adapted to the client's context.
Web integration
Embedded widget with a coherent experience on desktop and mobile.
Applied AI
Models and conversational rules for contextual, controlled responses.
Initial automation
First support layer that reduces manual load and improves response times.
Evolutionary roadmap
Base prepared to expand the assistant toward sales or advanced support.
Project impact
The chatbot reinforces Inferno IA's positioning as a native AI project and offers a more interactive experience to visitors. The website stops being purely informational: it demonstrates in practice what the agency promises its clients.
Automating initial support frees the team's time for higher-value inquiries, while the assistant guides, informs and filters. The project illustrates how a custom chatbot can become a natural extension of the brand, especially in sectors where AI is the core product.
Related services
Related projects
Want a custom chatbot for your brand?
We can design and build a bespoke conversational assistant aligned with your identity, services and channels — web, WhatsApp or custom integrations.